Live Odds APIvsAsia Odds Feed — Which Feed Fits Your Sportsbook?
Both deliver real-time prices. Both ship via API. But they’re built for different operators, different markets, and different stages of growth. This page compares them side by side — latency, market coverage, regional depth, integration model — so you can pick the right one without sitting through three sales calls. Both run on the same engine that powers the WSGaming sportsbook platform and our broader odds feed solution.
Live Odds API
— Global in-play streaming feed- WebSocket-first, sub-400ms latency
- 100+ sports across global tournaments
- Up to 10 live markets per event
- Ideal for operators serving multiple regions
Asia Odds Feed
— APAC-tuned, region-specialized feed- Asian handicaps, hang cheng, malay/HK odds native
- Deep coverage on regional leagues & cricket
- APAC-timezone risk & trading team behind it
- Built for operators with Asian player base
Why two feeds?
The Live Odds API and the Asia Odds Feed share the same underlying engine — same pricing models, same latency target, same risk infrastructure. What differs is the specialization layer sitting on top of that core.
The Live Odds API is the generalist product: clean global coverage, neutral pricing format, the kind of feed that fits any operator anywhere. The Asia Odds Feed is the specialist: tuned for APAC betting culture, native support for Asian handicaps (1.0, 1.25, 1.5…), regional leagues that global feeds underweight, and a trading team running APAC hours. Same DNA from WSGaming; different finish.
This page tells you which to pick. Short answer: if your players are mostly in Asia, take the Asia feed. If you’re going global, take the Live Odds API. Long answer below.
Feature-by-feature comparison.
Every row is a real spec difference, not marketing. Where features are identical, both columns will say so.
| Feature | Live Odds API | Asia Odds Feed |
|---|---|---|
| End-to-end latency | < 400ms p95 | < 400ms p95 (same engine) |
| Delivery protocol | WebSocket + REST | WebSocket + REST |
| Sport coverage | 100+ sports, global tournaments | 40+ sports, APAC-prioritized depth |
| Native odds formats | Decimal, fractional, American | Decimal, HK, Malay, Indo, Euro |
| Asian handicap support | Standard | Native & deep (1.0, 1.25…) |
| Regional Asian leagues | Top tier only | Full depth (J-League, K-League, Thai L1, V-League, etc.) |
| Cricket coverage | International + IPL | International + all major T20 leagues |
| Niche APAC sports | Limited (esports, MMA) | Full (badminton, table tennis, sepak takraw) |
| Live markets per event | Up to 10 | Up to 10 |
| Risk team timezone | 24/7 follow-the-sun | APAC-anchored, 24/7 coverage |
| Commercial model | Tiered fixed / volume-based | Tiered fixed / revenue-share |
| Best for | Multi-region operators, global affiliates | APAC operators, regional white-labels |
Pick by player base.
The cleanest decision rule we’ve seen: pick the feed whose specialization matches where your players actually are.
Mostly Asian Players
Take the Asia Odds Feed. The native Asian handicap depth, regional league coverage, and APAC-timezone trading team will translate directly to player retention and margin. Default choice for operators on our white label sportsbook.
Global / Multi-Region
Take the Live Odds API. Cleaner sport breadth, more neutral pricing formats, and the kind of API surface that fits operators serving Europe, LATAM, and Asia from one platform.
Mixed or Unsure
Start with the Asia Odds Feed if more than 50% of your projected GGR comes from APAC. You can stack the global Live Odds API later for outbound expansion. Both run on the same back-office.
Common comparison questions.
Can I use both feeds at the same time? +
Yes, but rarely necessary. The Asia Odds Feed already covers global headline tournaments (EPL, NBA, ATP majors). You’d only stack the Live Odds API if you’re actively serving European or American players who want deep local league coverage outside Asia. Talk to our team if you want a tailored setup.
Is the Asia Odds Feed more expensive? +
No — pricing tracks closely between the two products. The Asia feed delivers more value per match for APAC operators because of native handicap formats and regional depth, which means better margin retention. The Live Odds API is priced similarly for operators where global breadth matters more than APAC depth.
How fast can I switch from the Live Odds API to the Asia Odds Feed? +
Same WebSocket endpoint structure, same authentication, same message format with additional Asian market types. A clean migration typically takes 1–2 sprints. Most fields are backward-compatible; you only update where you want to surface new Asian markets.
Do both feeds support the same number of live markets per event? +
Yes — up to 10 live markets per match on both. The difference is which markets. The Live Odds API leans toward Western market types (moneyline, point spread, totals); the Asia Odds Feed adds hang cheng, Asian handicap variants, and odd/even totals that Asian bettors actually use. Both are part of the WSGaming odds feed solution ecosystem.
Which feed do most WSGaming operators run? +
For APAC-focused operators (the majority of our customer base), the Asia Odds Feed is default. Operators with material non-APAC traffic add the Live Odds API on top. The WSGaming back-office handles both transparently — agents, settlement, and reporting don’t change between feeds.
What if my coverage requirements change later? +
Both feeds are part of the same platform, so adding the other later is a configuration change, not a re-integration. No contractual penalty for upgrading.
Can I trial both before deciding? +
Yes. Standard trial includes sandbox access to both feeds for 14 days, so your team can benchmark them against your specific use case before committing. Request access here.
Pick the right feed for your book.
Tell us where your players are and what markets matter most. We’ll recommend the feed (or combination) that fits — and ship sandbox access within a business day.